As Matt would be in a tight schedule working with his clients, we had to give our best to automate the services as far as we can.
We firstly created custom software for financial, staff and resource management, integrated within a single platform. Matt had a team of 13 people for whom we had to train and help them to use our services and products.
Then we focused on creating a dynamic website as Matt wanted to sell his fitness course and diet plans for his clients.
For this, we used WordPress as a CMS, as we would need to update the contents regularly. As an added advantage for Matt, some team members were familiar with WordPress.
As the business was in its initial phase, we used Managed WordPress Hosting, which made sense as we had to cut down the business expenses.
So, website security and other vulnerabilities issues were taken care of, so that the team now could focus on content marketing and promotions.
Then, we introduced email marketing for the team. As our email marketing service was a breeze, the team members were familiar with the service within hours.
Even though we had the option to implement our automated SEO Tool for optimization, we used our custom SEO strategy for Matt’s business. That’s the way Matt wanted.
After working with Matt for 4 months, we were able to see the changes, and now the business was up and running.